Analisis I-E (Internal-Eksternal) Matriks dan Strategic Position and Action Evaluation (Space) dalam Pengembangan Usaha Nugget Ikan

  • Dewi Robihat Alfianar Mahasiswa Jurusan Agribisnis Fakultas Pertanian Universitas Musamus
  • David Oscar Simatupang Jurusan Agribisnis Fakultas Pertanian Universitas Musamus
  • Maria Maghdalena Diana Widiastuti Jurusan Agribisnis Fakultas Pertanian Universitas Musamus

Abstract

This research aims to identify  the   factors of strengths, weakness, opportunities and the threat. The formulation of  bussiness development strategy of fish nuggets  uses   SWOT analysis and descriptive qualitative methods. This research is conducted in Maro and  Samkai villages, Merauke district for two months from May to June 2016. The results of this research generate  strategies for business expansion of fish nuggets products. The strategy (startegis) is (are) to  optimize human resources of all members on from processing to marketing that build good communication; to conduct training for group members to increase the quality of human resources; to improve the manner of marketing, quantity product and consumer confidence to buy fish nuggets products; toincrease  the supply of  raw materials to optimize the fish nuggets production continuously;m to find the investor for increasing the capital; to submitte a proposal to the government or related institutions; to build an important promotion for enlarge the market of fish nuggets through the brochures, leflet, web, newspaper, and others medias.   Keywords: development strategy, fish nuggets, SWOT analysis
Published
25-11-2020
How to Cite
Alfianar, D., Simatupang, D., & Widiastuti, M. (2020). Analisis I-E (Internal-Eksternal) Matriks dan Strategic Position and Action Evaluation (Space) dalam Pengembangan Usaha Nugget Ikan. Musamus Journal of Agribusiness, 18-31. https://doi.org/10.35724/mujagri.v0i0.3273
Section
Articles

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