Analisis Pelayanan Prima Terhadap Loyalitas Pelanggan Pada Hotel Megaria

  • Semuel Batlajery Universitas Musamus
Keywords: excellent service, customer loyalty

Abstract

The purpose of this research is to know the Service Excellence analysis of customer loyalty at Hotel Megaria Merauke. Methods: Quantitative approaches, data sources: primary data and secondary data, data collection techniques: observations, interviews and questionnaires. Population and samples: numbering 40 respondents using total sampling and data analysis techniques: simple linear regression assisted by SPSS. The results of this study showed a regression coefficient of X of 0.254 meaning that excellent service variables have a positive and significant influence on customer loyalty which means that the service affects customer loyalty in Hotel Megaria Merauke.
Published
31-10-2019
How to Cite
Batlajery, S. (2019). Analisis Pelayanan Prima Terhadap Loyalitas Pelanggan Pada Hotel Megaria. Musamus Journal of Business & Management, 2(1), 28-39. https://doi.org/10.35724/mjbm.v2i1.2318