Kepuasan Pelanggan Terhadap Kualitas Produk Motor Honda Pada CV. Intan Prima Motor

  • Muhammad Awal Universitas Musamus
Keywords: Product Quality, Customer Satisfaction


This study aims to determine the partial effect of product quality on customer satisfaction CV. Intan Prima Motor Merauke. The type in this research is quantitative research, while the source of the data obtained in this study are primary data and secondary data. In this study the population is all customers who have bought a motorbike in the CV. Intan Prima Motor and by using the Slovin formula can be sampled in a study of 91 people, and also used incidental sampling techniques. The t test was done using SPSS software. The results of the research show that partially the product quality has a positive and significant effect on customer satisfaction, by improving the quality of products of this Honda type sport motorbike can provide satisfaction to consumers so that sales can increase again and the company gets the profit as expected. Keywords: Product Quality, Customer Satisfaction


[1] I. W. Muafa, M. Awal, C. A. Wahyudhi, S. Waas, and E. Noer, “The effect of product quality and service quality on customer satisfaction in crocodile skin crafts industry,” E&ES, vol. 473, no. 1, p. 12028, 2020.
[2] P. Kotler and G. Armstrong, Prinsip-prinsip Pemasaran, 12th ed. Jakarta: Erlangga, 2008.
[3] P. Kotler and K. Keller, Manajemen Pemasaran, Edisi 13 jilid 1. Jakarta: Erlangga, 2009.
[4] P. Kotler and G. Armstrong, Principles of Marketing, thirteen edition. New jersey: Prentice-Hall, Inc, 2010.
[5] I. W. Muafa, “Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Jne Di Merauke,” Musamus J. Bus. Manag., vol. 1, no. 1, pp. 32–46, 2018.
[6] U. Sekaran, Research Methods for Business. Jakarta: Salembam Empat, 2006.
[7] Sugiyono, Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta, 2011.
[8] Sugiyono, Statistika Untuk Penelitian. Bandung: Alfabeta, 2017.
[9] C. Lasander, “Citra Merek, Kualitas Produk, Dan promosi Pengaruhnya Terhadap Kepuasan Konsumen Pada Makanan tradisional,” vol. 1, no. 3, pp. 284–293.
How to Cite
Awal, M. (2020). Kepuasan Pelanggan Terhadap Kualitas Produk Motor Honda Pada CV. Intan Prima Motor. Musamus Journal of Business & Management, 2(2), 68-76.