Kelayakan Finansial Pemasaran Digital Stroberi Organik Saat Pandemi Covid-19 di SFI, Magelang, Jawa Tengah
Keywords:
Financial Feasibility; Marketing; Optimization; Soga Farm Indonesia; SDGs
Abstract
No party can confirm when the spread and pandemic of Corona Virus Disease-2019 (Covid-19) will end. In addition to having an impact on health, Covid-19 has an impact on economic growth. One sector that continues to grow positively during the pandemic is the agricultural sector. The optimization of digital marketing by agricultural commodity producers is the key to this positive growth. SOGA Farm Indonesia (SFI) is one of the producers of organic strawberries in Indonesia. SFI carries out activities from providing input to marketing to consumers. Marketing carried out by SFI is personal selling and conventional. During the pandemic, SFI plans to optimize digital marketing. The application of digital marketing that will be carried out is to combine the website and Instagram social media. The purpose of this study is to analyze the financial aspects of business development in the form of digital marketing at SFI. The analytical method used is descriptive graphical tabulation and quantitative includes revenue analysis, profit/loss analysis, R/C ratio analysis. Based on the financial analysis carried out, the results obtained in the form of an increase in revenue of Rp. 158,899,200, an increase in profit of Rp. 50,364,317, and the value of the R/C ratio of 1.5. From the financial analysis, it is concluded that digital marketing efforts are feasible because it will provide benefits during the Covid 19 pandemic for SFI. Digital marketing optimization is a practice to support the 8th Sustainable Development Goals (SDGs).
Keywords: Financial Feasibility; Marketing; Optimization; Soga Farm Indonesia; SDGs
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Andana, G., Widiastuti, W.,M.D & Untari. (2021). Analisis Kelayakan Usaha Tani Ubi Jalar (Studi Kasus Di Kampung Bersehati Distrik Tanah Miring Merauke). Musamus Journal of Agribusiness (Mujagri), 4(1), 1-6.
Arnita, D.,A., Ineke, N.,W, & Simatupang., D.,O. (2019). Analisis Strategi Pengembangan Usaha Komoditi Kemiri Lokal. Musamus Journal of Agribusiness (Mujagri), 2(1), 26–37.
Ena, H.,R.,M, Untari & Widyantari., I.,N. (2021). Analisis Kelayakan Usahatani Ikan Asin Gabus ( Ophiocephalus Striatus )Di Distrik Sota Kampung Sota. Musamus Journal of Agribusiness (Mujagri), 4(1), 21-25.
Fitriasari, F. (2020). How do Small and Medium Enterprise (SME) survive the COVID-19 outbreak? Jurnal Inovasi Ekonomi, 5(2), 53-62, Special Issue of Economic Challenges in COVID-19 Outbreak, P-ISSN: 2477-4804/E-ISSN: 2686-3804.
Hammad, A., & Tinaprilla, N. (2020). Analisis Kelayakan Pengembangan Usaha Pengolahan Kerupuk Ikan Lele Clipss Catfish Chips Di Kota Bogor. Forum Agribisnis, 10(2), 95–105.
Harahap, D. A. (2018). Perilaku Belanja Online Di Indonesia: Studi Kasus. JRMSI - Jurnal Riset Manajemen Sains Indonesia, 9(2), 193-213. https://doi.org/10.21009/JRMSI.009.2.02.
Imbanop, Y..P., Widiastuti, M.,M.,D.,W., & Fachriza, R.(2019). Analisis kelayakan usaha penangkapan ikan pada musim peralihan oleh nelayan di Kampung Onggaya, Distrik Naukenjerai,Kabupaten Merauke. Musamus Journal of Agribusiness (Mujagri), 1(2), 60–66.
Kasmir, J. (2014). Studi Kelayakan Bisnis. Ed ke-10. Jakarta: PRENADAMEDIA GROUP.
Katadata. 2018. Berapa Pengguna Instagram dari Indonesia?. dilihat pada [12 April 2022]
Kusumadewi, S., Kusnaman, D., & Wijayanti, I. (2021). Efisiensi Penggunaan Faktor Produksi Dan Pendapatan Usahatani Tumpangsari Stroberi-Bawang Daun Di Desa Serang Kecamatan Karangreja Kabupaten Purbalingga. Jurnal Sosial Ekonomi Pertanian (J-SEP), 14(1), 57-66. https://doi:10.19184/jsep.v14i1.21436.
Mas’Udin, M., & Yuliawati. (2020). Pengaruh Dimensi Sosial Media Marketing Melalui Instagram terhadap Keputusan Pembeliaan Sayur Organik di PO Sayur Organik Merbabu (SOM). Jurnal Ekonomi Pertanian dan Agribisnis, 4 (3), 478–487.
Nurmalina, R., Sarianti, T., & Karyadi, A. (2014). Studi Kelayakan Bisnis. Ed ke-3. Bogor: IPB Press.
Omar, A.R.C., Ishak, S., & Jusoh, M.A. (2020). The Impact of Covid-19 Movement Control Order on SMEs’ Businesses and Survival Strategies. GEOGRAFIA Online TM Malaysian Journal of Society and Space, 16(2), 139-150.
Pahlevi, R., Zakaria, W. A., & Kalsum, U. (2014). Analisis Kelayakan Usaha agroindustri Kopi Luwak di Kecamatan Balik Bukit Kabupaten LampungBarat. Jurnal Ilmu-Ilmu Agribisnis, 2(1), 48–55.
Permatasari, N., & Taufik, R.D.A.(2021). Analisis Kelayakan Finansial dan Strategi Pemasaran pada UD. Abiyon Jaya di Kecamatan Socah Kabupaten Bangkalan. Jurnal agriscience, 2 (2), ISSN: 2745-7427. doi: 10.21107/agriscience.v2i2.11656.
Pertiwi, P., & Heryadi, H. (2012). Peran Kepemimpinan Kontak Tani dalam Proses Difusi Inovasi Teknologi Pengelolaan Tanaman dan Sumberdaya Terpadu Padi (Studi Kasus Pada Kelompok Tani Padi di Wilayah Kecamatan Carenang, Kabupaten Serang, Banten). Jurnal Matematika, Sains dan Teknologi, 13(1), 51-63.
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani, 1(1), 1–17. doi:10.21009/jpmm.001.1.01.
Puspitasari, L., & Dwiastuti, R.(2018). Analisis Kelayakan Finansial Kebun Wisata Strawberry (Kasus Di Kebun Wisata Strawberry Highland. Jurnal Ekonomi Pertanian dan Agribisnis (JEPA), 3(2), ISSN: 2614-4670 (p), ISSN: 2598-8174 (e). doi: https://doi.org/10.21776/ub.jepa.2018.002.03.3.
Putri, M., & Sonata, S. (2022). The Marketing Strategy of Palm Sugar “Gu Sereen Noniludo Group” in Lareh Sago Halaban District, Lima Puluh Kota Regency. Musamus Journal of Agribusiness (Mujagri), 4(2), 11-21. https://doi.org/10.35724/mujagri.v4i2.4212.
Sadiyah, F. N.(2021). Dampak Pandemi Covid-19 Terhadap Pertumbuhan Ekonomi Dan Perdagangan Komoditas Pertanian Di Indoneisa. Jurnal Ekonomi Pertanian dan Agribisnis (JEPA), 5 (3), 950-961, ISSN: 2614-4670 (p), ISSN: 2598-8174 (e). https://doi.org/10.21776/ub.jepa.2021.005.03.30 .
Sulaksono, J., & Zakaria, N. (2020). Peranan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Desa Tales Kabupaten Kediri. Generation Journal, 4(1), e-ISSN: 2549-2233 / p-ISSN: 2580-4952.
Tarantang, J., Awwaliyah, A., Astuti, M., & Munawaroh, M. (2019). Perkembangan Sistem Pembayaran Digital pada Era Revolusi Industri 4.0 di Indonesia. Jurnal Al Qard., 4 (1), 60–75. ISSN 2599-1087.
We Are Social. (2021). Digital 2021: The Latest Insights into the “State of Digital.” wearesocial.(January):10013. [diunduh 2022 Mar 1]. Tersedia pada: https://wearesocial.com/blog/2021/01/digital-2021-the-latest-insights-into-the-state-of-digital.
Wibowo, D. H., Arifin, Z., & Sunarti. (2015). Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM (Studi pada Batik Diajeng Solo). Jurnal Administrasi Bisnis, 29(1), 59–66. Retrieved from http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/1172.
Published
2022-11-26
How to Cite
gandhi, prima. (2022). Kelayakan Finansial Pemasaran Digital Stroberi Organik Saat Pandemi Covid-19 di SFI, Magelang, Jawa Tengah. Musamus Journal of Agribusiness, 5(1), 30 - 38. https://doi.org/10.35724/mujagri.v5i1.4987
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