Kinerja Usaha Namar Farm Hidroponik Menggunakan Balanced Scorecard di Kabupaten Rejang Lebong Bengkulu
Abstract
Namar Farm Hydroponics is a business that cultivates vegetables using a hydroponic system, so the impact on investment and production costs is more significant than that of the conventional vegetable cultivation process. This research aims to analyze the performance of the Namar Farm Hydroponic vegetable business in Rejang Lebong Regency, which includes financial aspects (financial perspective) and non-financial aspects (perspective, customers, internal business process perspective, and growth and learning perspective). The research location was determined deliberately or purposively, and the analysis used was a balanced scorecard (BSC). The results showed that (1) the financial aspect, from a financial perspective, scored 50% in the sufficient category. The average profit per month received by the Namar Farm Hydroponics business is Rp. 6,373,800.75. The R/C Ratio value is 1.68, while the BEP value in Rupiah is Rp. 3,740,649.13. (2) In the non-financial aspect, it is categorized as sufficient with a score of 50%. The following is the score for each perspective. From the customer perspective, it is known that the Namar Farm Hydroponic customer satisfaction score is 76.2 (satisfied). From the internal business process perspective, it is 82.66% with the category "good." From the learning and growth perspective, employees' satisfaction with the Namar Farm Hydroponics business is 80%, and they are "satisfied." In comparison, the retention of workers is 50% (less), so the performance from the learning and growth perspective is categorized as "adequate." (3) The results of the overall performance measurement using the Balanced Scorecard (BSC) method in the Namar Farm Hydroponics business obtained a score of 50% with the "enough" category.
References
Agustianis, A., Simatupang, D., & Widiastuti, M. (2020). Strategi Pengembangan Industri Kecil Pembuatan Gula Kelapa. MuJAgri: Musamus Journal of Agribusiness, 3(1), 1-17. https://doi.org/10.35724/mujagri.v0i0.3272
Astaurina, E., I.N. Widyantari, & F.C. Situmorang. (2024). Keadaan Sosial Ekonomi Dan Tingkat Kesejateraan Petani Padi Orang Asli Papua (OAP) Di Distrik Kurik Kabupaten Merauke. MuJAgri: Musamus Journal of Agribusiness, 7(1): 17-24.
BPS Provinsi Bengkulu. (2021). Produksi dan Luas Lahan Tanaman Hortikultura di Provinsi Bengkulu. Badan Pusat Statistik.
Chrysanthini, B., U. Sumarwan, & A. Rifin. (2018). Preferensi Konsumen terhadap Produk Sayuran Organik (Studi Kasus Konsumen UD Fabela-Myfarm) di Bogor Jawa Barat. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 12(2). https://doi.org/10.29244/mikm.12.2.151-160
Dumasari. 2020. Pembangunan Pertanian: Mendahulukan Yang Tertinggal. Cetakan I, Desember 2020 Penerbit PUSTAKA PELAJAR (Anggota IKAPI).
Firdaus, M. (2010). Manajemen Agribisnis. Jakarta: PT Bumi Aksara.
Hanuma, S., dan E. Kiswara. (2011). Analisis Balanced Scorecard Sebagai Alat Pengukur Kinerja Perusahaan (Studi Kasus pada PT Astra Honda Motor). http://eprints.undip.ac.id/26355/1/JURNAL.pdf. Diakses tanggal 13 Februari 2017.
Herry. (2012). Balanced Scorecard for Business. Jakarta: PT. Grasindo.
Jayasman. (2013). Pengaruh Intrinsik Rewerd dan Pendidikan terhadap Motivasi Kerja Pegawai Pada Badan Kepegawaian Daerah (BKD) Kota Pariaman. Journal of Petrology, 369(1): 1689–1699.
Jumadi, A. (2008). Rancangan Balanced Scorecard Sebagai Instrumen Manajemen Strategi Dalam Pengembangan Kinerja PT Puspeta Agronusa. 1–150.
Kasmir. (2010). Analisis Laporan Keuangan edisi II. Yogayakarta: BPFE Group.
Lingga P. (2007. Budidaya sayuran Hidroponik. Jakarta: Paneber Swadayah
Rifaldi Ismail M., & P. M. Elsje. (2019). Analisis Pendapatan Usahatani Hidroponik Matuari Di Kelurahan Paniki Bawah Kota Manado. Journal of Agribusiness and Rural Development (Jurnal Agribisnis Dan Pengembangan Pedesaan), 1(2): 153–161.
Mustari, D., & A. Primawati. (2014). Pemetaan Strategic Management Dengan Balanced Scorecard Pada Pt. a. Semnasteknomedia Online 2, 10(1), 2.08-1-20.08-6.
Rindyani, R. (2011). Analisis kelayakan finansial budidaya melon hidroponik (Studi Kasus PT Mekar Unggul Sari, Cileungsi, Bogor). Skripsi. Universitas Islam Negeri Syarif Hidayatullah.
RPJMD Perubahan Kabupaten Rejang Lebong Tahun 2016-2021
Setiyowati, S. (2017). Pengaruh Keragaman Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen di PB Swalayan Metro. Jurnal Manajemen Magister, 03(02),186–199. http://repository.umy.ac.id/bitstream/handle/123456789/17923/NASKAHPUBLIKASI.pdf?sequence=12&isAllowed=y
Sarino, A. (2010). Upaya Menciptakan Kepuasan Pelanggan Dengan Pengelolaan Service Quality (Servqual). Manajerial : Jurnal Manajemen Dan Sistem Informasi, 9(2): 19–24.
Surtiyah, K. (2008). Ilmu Usaha Tani. Penebar Swadaya, Jakarta
Suprapto, H. (2012). Management Sistem Performa kerja Untuk Menghasilkan Keunggulan dalam bersaing dengan Perusahaan pesaing. Bumi Aksarah: Jogjakarta
Tanto, E. A. (2012). Faktor-faktor yang mempengaruhi produktivitas pekerja pada pengerjaan atap baja ringan di perumahan green hills malang. Jurnal Rekayasa Sipil, 6(1): 69–82. http://rekayasasipil.ub.ac.id/index.php/rs/article/view/191
Vionita, V.G. (2008). Pengaruh Tingkat Pendidikan dan Motivasi Kerja Terhadap Kinerja Pegawai Tata Usaha SMK Negeri di Kota Payakumbuh. Pendidikan Ekonomi, 1(1): 2004–2012.
Wibowo, 2007. Manajemen Kinerja. Jakarta: PT Raja Grafindo Persada.
Widayat, & Amirullah. (2002). Metode Penelitian Pemasaran. Malang: CV. Cahaya Press
Wulandari, D., G. Mulyasari, & Reswita. (2023). Analisis Kelayakan Usaha Budidaya Jamur Tiram di Kota Bengkulu. Musamus Journal of Agribusiness, 6(1): 1-9.
Copyright (c) 2024 Dicky Rolanda Pratama, Gita Mulyasari, Reswita Reswita, Indra Cahyadinata, Nola Windirah
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The authors who publish in Musamus Journal of Agribusiness agree to the following terms:
- Authors retain copyright and grant the journal right of first publication, with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- This journal provides immediate open access to its content. All the articles are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors grant the journal the following rights: (1) first publication and distribution of the article, (2) making it available to the public; and (3) public presentation.
- Authors have the right to enter into separate contractual arrangements for posting the article to an institutional repository or publishing it in a book with an acknowledgement of its initial publication in this journal.
- Authors are permitted to post citations from their work online (e.g. on their website) with an acknowledgement of its initial publication in this journal