Pola Kemitraan, Margin Pemasaran, dan Pendapatan Usaha Peternak Ayam Broiler: Studi Kasus di Kabupaten Sidenreng Rappang

2026-04-30T13:24:36+09:00

Broiler chicken marketing often faces challenges regarding distribution inefficiencies and price fluctuations that affect farmers' income. This issue demands institutional solutions to ensure market certainty through partnership patterns. This study aims to identify partnership mechanisms and analyze their distribution on marketing margins and farmers' income in Sidenreng Rappang Regency. The study used a survey method with a combined sampling technique (purposive sampling for 10 partner farmers and snowball sampling for intermediary traders). Data were analyzed using qualitative and quantitative descriptive approaches. The results showed that the partnership pattern was implemented through the Core-Plasma (Inti-Plasma) scheme, where the core company provided production inputs and markets, while farmers focused on cultivation. Distribution analysis showed that the largest marketing margin was obtained by retailers (IDR 10,000/kg), followed by collectors (IDR 5,000/kg), large traders/wholesalers (IDR 3,000/kg), and the core company (IDR 2,000/kg). Meanwhile, farmers with a business scale of 3,000 birds earned a net income of IDR 10,958,000 per period. It is concluded that the Core-Plasma partnership is effective in providing market guarantees and income for farmers, despite the high margin disparity at the retailer level.

Faktor-Faktor yang Memengaruhi Frekuensi Pembelian Buah Pepaya California di Purwokerto Kabupaten Banyumas

2026-04-30T13:24:36+09:00

California papaya is one of the horticultural commodities that is in high demand among consumers. However, at the consumer level, there are still variations in purchasing patterns, where some consumers buy papaya regularly while others do so incidentally. This study aims to analyze the factors that influence the frequency of California papaya purchases in Banyumas Regency and to identify the most dominant factor influencing regular purchases. The research was conducted in four subdistricts in Purwokerto City using a survey method. Sampling was conducted using accidental sampling on 100 respondents. Data analysis used binary logistic regression with the dependent variable being purchase frequency (frequent or infrequent) and the independent variables including income, fruit taste, and fruit price. The results of the study show that simultaneously, income, taste, and price have a significant effect on purchase frequency. Partially, income and taste have a significant effect, while price does not have a significant effect. This study contributes to understanding consumer purchasing behavior of fresh fruit, particularly showing that the attribute of taste is a dominant factor in encouraging repeat purchases of California papaya.

Musamus Journal of Agribusiness

Pola Kemitraan, Margin Pemasaran, dan Pendapatan Usaha Peternak Ayam Broiler: Studi Kasus di Kabupaten Sidenreng Rappang

Faktor-Faktor yang Memengaruhi Frekuensi Pembelian Buah Pepaya California di Purwokerto Kabupaten Banyumas