https://ejournal.unmus.ac.id/index.php/agri/issue/feedMusamus Journal of Agribusiness2025-12-23T12:45:51+09:00Dr. Ineke Nursih Widyantarimujagri@unmus.ac.idOpen Journal Systems<p style="text-align: justify;" align="justify"><strong>Musamus Journal of Agribusiness</strong> is a peer-reviewed journal published by the Faculty of Agriculture at Musamus University, Merauke, Indonesia. <strong>Musamus Journal of Agribusiness</strong> is published twice a year (in April and October) and is available in electronic and printed versions. Hence, we welcome submissions in English or Indonesian.</p> <p style="text-align: justify;"><strong>ISSN Online</strong> : <a href="http://u.lipi.go.id/1529986595">2656-4475</a>; <strong>ISSN Cetak</strong> : <a href="%20http:/u.lipi.go.id/1529987019">2655-3309<br><span class="type"><strong>DOI:</strong> </span></a><a href="https://doi.org/10.35724/mujagri.v5i1">https://doi.org/10.35724/mujagri.v5i1</a></p>https://ejournal.unmus.ac.id/index.php/agri/article/view/6676Analisis Saluran Pemasaran Komoditas Bawang Merah di Kecamatan Bolo Kabupaten Bima2025-12-23T10:30:40+09:00M. Ahdian Husainiahdianhusaini8@gmail.comHasriani Hasriania.amranasriadi@unismuh.ac.idAndi Amran Asriadia.amranasriadi@unismuh.ac.id<p><em>Shallots are one of the main commodities needed in household and industrial consumption in Indonesia. This study aims to determine the various channels used to market shallots. In addition, this study also analyzes the margins and distribution that exist in each institution involved in the distribution of shallots in Bolo District, Bima Regency. The approach used in this study is descriptive, combining qualitative and quantitative methods. The research involved interviews with shallot farmers, intermediary traders, wholesalers, and retailers. The results revealed that there are several marketing channels consisting of four patterns, namely: marketing channel I follows the path from shallot farmers to intermediary traders, then large traders, retailers, and finally to end consumers. Marketing channel II connects shallot farmers directly with large traders, then to retailers and consumers. Marketing channel III involves shallot farmers and retailers before reaching consumers. Meanwhile, marketing channel IV only involves shallot farmers and final consumers. In terms of margins, marketing channel I has a margin of Rp 9,000/kg, channel II of Rp 3,000/kg, channel III of Rp 1,000/kg, and channel IV produces no margin. Therefore, it is important for the government to improve the distribution system and market infrastructure so that shallot marketing margins can increase.</em></p>2025-12-23T00:00:00+09:00Copyright (c) 2025 M. Ahdian Husaini, Hasriani Hasriani, Andi Amran Asriadihttps://ejournal.unmus.ac.id/index.php/agri/article/view/7276Faktor-Faktor Yang Memengaruhi Permintaan Konsumen Terhadap Pembelian Roti Tawar Rofa Bakery di Kota Palu2025-12-23T12:45:51+09:00Dian Safitridian.safitri181996@gmail.comAmalia Gultomdian.safitri181996@gmail.comDafina Howaradian.safitri181996@gmail.com<p><em>Rofa Bakery is a bakery industry located on Jl. Kemiri, Kamonji Village, West Palu District, Palu City, Central Sulawesi. Based on observations that have been made at Rofa Bakery, there is a problem currently being faced, namely the increasing demand for white bread compared to other types of bread, which has resulted in consumers often running out of stock of white bread at Rofa Bakery and other types of bread becoming less popular. This research aims to determine the influence of the price of other bread (X1), consumer income (X2), number of family dependents (X3), and taste (D1) on consumer demand for white bread at Rofa Bakery in Palu City. Determining respondents used incidental sampling, the number of respondents in this study was 30 respondents. Data analysis use multiple linear regression.the results of multiple linear regression analysis show that the factors consume income, number of family dependents and tastes influence the demand for white bread at Rofa Bakery in Palu City.</em></p>2025-12-23T12:27:35+09:00Copyright (c) 2025 Dian Safitri, Amalia Gultom, Dafina Howara