Musamus Journal of Agribusiness

Pola Kemitraan, Margin Pemasaran, dan Pendapatan Usaha Peternak Ayam Broiler: Studi Kasus di Kabupaten Sidenreng Rappang

Aksal Mursalat — 2026-04-30

Broiler chicken marketing often faces challenges regarding distribution inefficiencies and price fluctuations that affect farmers' income. This issue demands institutional solutions to ensure market certainty through partnership patterns. This study aims to identify partnership mechanisms and analyze their distribution on marketing margins and farmers' income in Sidenreng Rappang Regency. The study used a survey method with a combined sampling technique (purposive sampling for 10 partner farmers and snowball sampling for intermediary traders). Data were analyzed using qualitative and quantitative descriptive approaches. The results showed that the partnership pattern was implemented through the Core-Plasma (Inti-Plasma) scheme, where the core company provided production inputs and markets, while farmers focused on cultivation. Distribution analysis showed that the largest marketing margin was obtained by retailers (IDR 10,000/kg), followed by collectors (IDR 5,000/kg), large traders/wholesalers (IDR 3,000/kg), and the core company (IDR 2,000/kg). Meanwhile, farmers with a business scale of 3,000 birds earned a net income of IDR 10,958,000 per period. It is concluded that the Core-Plasma partnership is effective in providing market guarantees and income for farmers, despite the high margin disparity at the retailer level.

Faktor-Faktor yang Memengaruhi Frekuensi Pembelian Buah Pepaya California di Purwokerto Kabupaten Banyumas

Farah Vania Erdiana — 2026-04-30

California papaya is one of the horticultural commodities that is in high demand among consumers. However, at the consumer level, there are still variations in purchasing patterns, where some consumers buy papaya regularly while others do so incidentally. This study aims to analyze the factors that influence the frequency of California papaya purchases in Banyumas Regency and to identify the most dominant factor influencing regular purchases. The research was conducted in four subdistricts in Purwokerto City using a survey method. Sampling was conducted using accidental sampling on 100 respondents. Data analysis used binary logistic regression with the dependent variable being purchase frequency (frequent or infrequent) and the independent variables including income, fruit taste, and fruit price. The results of the study show that simultaneously, income, taste, and price have a significant effect on purchase frequency. Partially, income and taste have a significant effect, while price does not have a significant effect. This study contributes to understanding consumer purchasing behavior of fresh fruit, particularly showing that the attribute of taste is a dominant factor in encouraging repeat purchases of California papaya.

Identifikasi Faktor Ketahanan Pangan Rumah Tangga di Kecamatan Utan, Kabupaten Sumbawa

Rahmi Hidayah — 2026-06-08

Food security is a condition where the community has access to safe and nutritious food. The purpose of this study was to identify factors that influence household food security in Sumbawa Regency. The study was conducted in Pukat Village, Utan District, Sumbawa Regency. The study used a qualitative approach. The sample used was 39 households. The identification of factors influencing food security was analyzed using Miles and Huberman's framework. Based on the results of the study, it was found that: Factors affecting food security in Utan District are 1) Household income; 2) Housewives' nutritional knowledge; 3) Access to food sources; 4) Food prices; 5) Food production; 6) Household expenditure; and 7) Availability of clean water and environmental sanitation.

Penentuan Komoditi Unggulan Buah Buahan di Kecamatan Miomafo Barat Kabupaten Timor Tengah Utara

Marie Jeanne Lau — 2026-06-17

One type of plant that has a major contribution to the Indonesian economy is fruit. This research aims to determine the superior commodity of fruit in West Miomafo District, Manusasi Village, North Central Timor Regency using the Analytical Hierarchy Process (AHP) method. AHP) is a method used to make decisions by comparing the importance weights of criteria and alternatives. The research method used was a survey method using a questionnaire. Sampling used the FGD sample method with a sample size of 146 respondents in Manusasi Village. In the AHP analysis in this research, it shows that the leading fruit commodity in Manusasi Village according to all the specified criteria is orange with a weight value of 34.5%.

Pengaruh Luas Lahan, Benih, Pupuk, dan Pestisida terhadap Produksi Padi pada Petani Anggota Gapoktan di Kampung Yaba Maru, Distrik Tanah Miring, Kabupaten Merauke

Bagas Adi Setyo Putro — 2026-06-25

Merauke regency is characterized by extensive flat lowlands suitable for agricultural development and has substantial potential as a national rice production area in Indonesia. This study aims to identify the factors influencing rice production and to determine the most significant factor affecting production levels. The research was conducted in 2023 in Yabamaru Village, Tanah Miring District, Merauke Regency. The research location was selected purposively. The data used in this study consisted of primary data, including observations, interviews, and questionnaires, as well as secondary data obtained from the Central Bureau of Statistics (BPS) and relevant literature sources from the internet. The study employed a descriptive-analytical approach, involving a population of 611 farmers and a sample of 41 farmers. The analytical method used was multiple linear regression analysis, including the coefficient of determination (R²) test, F-test, t-test, and normality test. The results of the regression analysis revealed that land area, seed usage, and fertilizer application significantly affect rice production in Yabamaru Village, Tanah Miring District, Merauke Regency. Among these factors, land area emerged as the most influential determinant of rice production, as evidenced by its standardized Beta coefficient of 1,924. This result implies that expanding the cultivated land area is likely to contribute more substantially to increasing rice production than increasing the use of seeds or fertilizers.

Pengaruh Pengeluaran Input Produksi Terhadap Produksi Usahatani Jagung Hibrida Pada Lahan Sawah Kecamatan Utan Kabupaten

Mahadisa Ade Rahman — 2026-06-30

This study aims to: (1) determine the simultaneous effect of production input expenditure on the production of hybrid corn farming on paddy fields in Utan Subdistrict, Sumbawa Regency; (2) determine its partial effect on hybrid corn production in the same area; and (3) determine the strength of the combined production input expenditure in influencing hybrid corn production. The research was conducted in Utan Subdistrict, Sumbawa Regency, from April to June 2025. The sample was selected through purposive sampling, in which five farmer groups with the largest membership were chosen as sampling units; seven farmers were selected from each group, yielding a total of 35 respondents. Data were analyzed using multiple regression analysis, the t-test, the F-test, and the coefficient of determination (R²). The results show that, simultaneously, the variables of land area, seed cost, fertilizer cost, pesticide cost, and labor cost have a significant effect on hybrid corn production, with a calculated F-value greater than the F-table value at the 5% significance level. Partially, land area, fertilizer cost, and pesticide cost have a significant effect on hybrid corn production (calculated t-value > t-table value), whereas seed cost and labor cost do not (calculated t-value < t-table value). The coefficient of determination (R²) of 0.921 indicates that the combined variables explain 92.1% of the variation in hybrid corn production, with the remainder influenced by other factors outside the model.