Strategi Pedagang Pasar Tradisional dalam Menentukan Harga Jual Ikan Kakap Putih
Keywords:
Harga Jual; Laba; Produk; Biaya
Abstract
As one of the livelihoods, barramundi traders in Merauke City determine the profitable selling price determination strategy influenced by profit, product and cost factors. The purpose of this study is to find out the strategy of determining the selling price of fish that benefits traders as well as the factors that affect it. This study is a field survey study with the population as a saturated sample. Research data is collected in the form of interviews, and questionnaires. This research method is qualitative and quantitative method. The results showed traders used 6 strategies from 7 strategies in determining the selling price of profitable fish, namely distribution strategies, promotional strategies, quality strategies, psychological pricing strategies, competitive pricing strategies, discounts and cost-based pricing, while in partial tests showed costs affect selling price determination and simultaneously profit, product and cost affect the selling price of barramundi.
References
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[2] L. Kotler, P., & Keller, Marketing Communications. Jakarta: Erlangga, 2012.
[3] Swasta & Irawan, Manajemen Pemasaran Modern. Yogyakarta: Liberty offset, 1999.
[4] Sukresna, Larosa, dan, and Mudiantono, “Effect of Product Quality, Service Quality, Product Attractiveness And Corporate Image On Decisions Saving On Bima Savings (Study At Bank Jateng Main Branch Of Semarang),†Masters Thesis, Diponegoro, 2017. http://eprints.undip.ac.id/56077/
[5] Kotler, P., &, and G. Armstrong, Kotler, P., & Amstrong, G. Bandung: Alfabeta, 2012.
[6] Kotler, P. and & Armstrong, Prinsip-Prinsip Pemasaran, Keduabelas. Jakarta: Gramedia, 2008.
[7] Z. Puspitaningtyas, A. Toha, and A. Prakoso, “Understanding the concept of profit as an economic information instrument: disclosure of semantic meanings,†Account. Financ. Control, vol. 2, no. 1, pp. 27–36, Nov. 2018, doi: 10.21511/afc.02(1).2018.03. https://www.researchgate.net/publication/329042842_Understanding_the_concept_of_profit_as_an_economic_information_instrument_disclosure_of_semantic_meanings
[8] C. T. Horngren, S. M. Datar, and G. Foster, Akuntansi Biaya dengan Penekanan Manajerial, Sebelas. Jakarta: Erlangga, 2008.
[9] Bustami, Bastian., dan, and Nurlela, Akuntansi Biaya Tingkat Lanjut kajian Teori dan Aplikasi. Yogyakarta: Graha Ilmu, 2006.
[10] A. Aziah and P. R. ADAWIA, Strategi Pemasaran, vol. 18, no. 2. Yogyakarta: Andi Offset, 2015.
[11] Mulyadi, Akuntansi Manajemen Konsep. Manfaat dan Rekayasa, Edisi 3, Selemba 4, Jakarta. Yogyakarta: Sekolah Tinggi Ilmu Ekonomi, 2001.
[12] A. H. Slat, “Analisis Harga Pokok Produk Dengan Metode Full Costing Dan Penentuan Harga Jual,†J. Ris. Ekon. Manajemen, Bisnis dan Akunt., vol. 1, no. 3, pp. 110–117, 2013, doi: 10.35794/emba.v1i3.1638. https://ejournal.unsrat.ac.id/index.php/emba/article/view/1638
[13] P. Setiadi et al., “PERHITUNGAN HARGA POKOK PRODUKSI DALAM PENENTUAN HARGA JUAL PADA CV. MINAHASA MANTAP PERKASA,†2014. Accessed: Apr. 30, 2021. [Online]. Available: https://ejournal.unsrat.ac.id/index.php/jbie/article/view/4186
[14] V. Rantung, V. Ilat, H. Wokas, F. Ekonomi Dan Bisnis, and J. Akuntansi Universitas Sam Ratulangi Manado, “THE ANALYSIS OF DETERMINING THE SELLING PRICE WITH VARIABEL COSTING AND ACTIVITY BASED COSTING METHOD IN PT. MASSINDO SINAR PRATAMA INDUSTRI,†2015. https://www.semanticscholar.org/paper/ANALISIS-PENENTUAN-HARGA-JUAL-DENGAN-METODE-COSTING-Rantung/df9c7624b201c3d7739ec9d38589998797705860
[15] D. W. Analisis et al., “ANALISIS PENENTUAN HARGA POKOK PRODUK DAN PENERAPAN COST PLUS PRICING METHOD DALAM RANGKA PENETAPAN HARGA JUAL PADA RUMAH MAKAN SOTO RUSUK KO’ PETRUS CABANG MEGAMAS ANALYSIS DETERMINING THE COST OF PRODUCT AND THE APPLICATION OF COST PLUS PRICING METHOD I,†J. EMBA, vol. 4, no. 2, pp. 652–661, 2016, [Online]. Available: https://ejournal.unsrat.ac.id/index.php/emba/article/view/13145
[16] Mulyana, Strategi Penetapan Harga. Universitas Terbuka https://www.researchgate.net/publication/333719147_Strategi_Penetapan_Harga
[17] A. N. Farijah, A. M. Ramdan, and F. Mulia, “PENETAPAN HARGA JUAL PRODUK (UMKM) DI SABUMI DENGAN MENGGUNAKAN METODE COST BASED PRICING,†vol. 05, no. 01, pp. 317–337, [Online]. Available: http://ejournal.iain-tulungagung.ac.id/index.php/nisbah/article/view/1024
[18] A. Amalia, “Perencanaan Strategi Pemasaran dengan Pendekatan Bauran Pemasaran dan SWOT pada Perusahaan Popsy Tubby,†J. Manaj. dan Start-Up Bisnis, vol. 1, no. 3, pp. 297–306, 2016, [Online]. Available: https://journal.uc.ac.id/index.php/performa/article/view/172
[19] Freddy Rangkuti, “Strategi Promosi yang Kreatif dan Analisis Kasus.†https://books.google.co.id/books?hl=en&lr=&id=Q5RnDwAAQBAJ&oi=fnd&pg=PP1&dq=strategi+promosi&ots=b7NGtwdA11&sig=5WkW1hUkb4tOuP-geQchgcwf_fA&redir_esc=y#v=onepage&q=strategi%20promosi&f=false
[20] Ian Antonius Ong & Sugiono Sugiharto, “ANALISA PENGARUH STRATEGI DIFERENSIASI, CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI CINCAU STATION SURABAYA,†J. Manaj. Pemasar., vol. 1, no. 2, pp. 1–11, 2013, Accessed: May 11, 2021. [Online]. Available: http://publication.petra.ac.id/index.php/manajemen-pemasaran/article/viewFile/668/580
[21] Satyo, M., F., &, and H. Suprihhadi, “PENGARUH DISKON HARGA, MEREK PRODUK DAN LAYANAN PELANGGAN TERHADAP KEPUTUSAN PEMBELIAN GARMEN.,†J. Ilmu Ris. Manaj., vol. Vol. 2, no. No. 8, pp. 1–19, 2013, [Online]. Available:https://www.semanticscholar.org/paper/PENGARUH-DISKON-HARGA%2C-MEREK-PRODUK-DAN-LAYANAN-Satyo/61ddf2f817d69130e0e91a248ddc954c9e064357
[22] H. Narko, “FAKTOR-FAKTOR YANG MEMPENGARUHI PENETAPAN HARGA JUAL BENSIN MURNI ECERAN,†IAIN, 2016. http://e-repository.perpus.iainsalatiga.ac.id/733/
[23] P. B. Jatmiko, A. P. Widodo, and Sukamaaji Anjik, “Sistem dan Aplikasi Penentuan Harga Jual Berdasarkan Biaya Total Pada CV. Terbit Terang,†J. Sist. Inf., vol. 3, no. 1, pp. 71–75, 2014, [Online]. Available: https://jurnal.dinamika.ac.id/index.php/jsika/article/view/268
Published
2021-10-21
Section
Artikel
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Ilmu Ekonomi & Sosial and Faculty of Ekonomi, Musamus University as publisher of the journal.
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