https://ejournal.unmus.ac.id/index.php/ekosos/issue/feed 2026-01-28T14:58:46+09:00 Samel W.Ririhena samel1015@gmail.com Open Journal Systems <p>Jurnal Imu Ekonomi &amp; Sosial (p-ISSN: 2085-8779; e-ISSN: 2354-7723) published by the Faculty of Economics and Business, Musamus University, Merauke. The journal is a peer-reviewed published&nbsp; twice a year (April and October) which contains scientific on the results of critical thinking or research in various topics include of management, accounting, economic development, and social science.</p> <p>&nbsp;</p> <p>ISSN Online&nbsp; : <a href=" http://u.lipi.go.id/1386208573" target="_blank" rel="noopener">2354-7723&nbsp;</a> ISSN Print :&nbsp; <a href="http://u.lipi.go.id/1332159218" target="_blank" rel="noopener">2085-8779</a></p> https://ejournal.unmus.ac.id/index.php/ekosos/article/view/7405 2026-01-28T14:58:46+09:00 Intan Dwi Astuti intan@gmail.com semuel batlajery semuel@unmus.ac.id

<p style="font-weight: 400;"><em>This study aims to determine the influence of brand image and brand trust on Gojek's customer loyalty (A Study of Management Students from 2020, 2021, and 2022 at Musamus University Merauke). This research is quantitative in nature. The sampling method used is random sampling, which involves randomly selecting sample members from the population. The research data utilizes a Likert scale analyzed using SPSS version 26, with the analytical method being Multiple Linear Regression. The results of this study indicate that Brand Image has a positive and significant effect on Customer Loyalty. Brand Trust also has a positive and significant impact on Customer Loyalty. Brand Image and Brand Trust positively and significantly impact Customer Loyalty.</em></p>

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