Analisis Kualitas Produk Dan Harga Untuk Meningkatkan Kepuasan Pelaggan Mobil Colt Diesel
Abstract
This study intends to find out how much influence product quality and price have in increasing customer satisfaction for Colt Diesel Cars in Merauke Regency. The method used is a quantitative method. This study uses multiple regression analysis because it has more than one independent variable, namely product quality and price, while the dependent variable is customer satisfaction. This study used as many as 82 respondents. The data processing of the results of the questionnaire distribution was carried out using SPSS. The results of the tests that have been carried out explain that product quality has a positive and significant effect on customer satisfaction, while price has no effect on customer satisfaction because it does not have a significant value.
References
Bilgies, A. F. (2016). Peran kualitas produk, harga dan kualitas layanan terhadap kepuasan pelanggan billagio skincare clinic sidoarjo. 1(1), 78–90.
Kotler, P., & Amstrong, G. (2010). Principles of Marketing, thirteen edition. Prentice-Hall, Inc.
Kotler, & Amstrong. (2001). Prinsip-prinsip pemasaran (12th ed.). Erlangga.
Muafa, I. W. (2018). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Jasa Pengiriman Jne Di Merauke. Musamus Journal of Business & Management, 1(1), 32–46.
Tjiptono, F. (2006). Manajemen Pelayanan Jasa. Yogyakarta. Penerbit Andi.
Tristiana, A. (2016). Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Konsumen Sepeda Motor Honda Vario 125. Jurnal Ilmu Dan Riset Manajemen, 5(6), 1–23.
