Factors affecting demand for mangrove tourism in Serdang Bedagai Regency
Abstract
Mangrove ecotourism is one of the leading tourist destinations currently being developed by the government in collaboration with local communities in Serdang Bedagai Regency, as it offers natural beauty along with educational value from the mangrove forest ecosystem. This study aims to analyze the factors influencing tourist demand for visits to this ecotourism site. The research employs multiple linear regression analysis to assess the effect of various variables on the number of tourist visits. Primary data were collected through direct interviews with selected tourists as respondents. The results of the analysis indicate that income and gender variables have a positive and significant effect on the number of tourist visits over the past year. In contrast, the travel time variable shows a negative and significant influence. Meanwhile, the travel cost variable does not have a significant effect on the number of visits to the Mangrove Ecotourism area in Serdang Bedagai Regency.
Keywords: factors ; demand ; tourism ; mangrove ecotourism ; natural destination
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