Faktor-Faktor Yang Memengaruhi Permintaan Konsumen Terhadap Pembelian Roti Tawar Rofa Bakery di Kota Palu

  • Dian Safitri Program Studi Agribisnis, Fakultas Pertanian, Universitas Tadulako
  • Amalia Gultom Universitas Tadulako
  • Dafina Howara Universitas Tadulako
DOI: https://doi.org/10.35724/mujagri.v8i2.7276
Keywords: demand, white bread, multiple linear regression

Abstract

Rofa Bakery is a bakery industry located on Jl. Kemiri, Kamonji Village, West Palu District, Palu City, Central Sulawesi. Based on observations that have been made at Rofa Bakery, there is a problem currently being faced, namely the increasing demand for white bread compared to other types of bread, which has resulted in consumers often running out of stock of white bread at Rofa Bakery and other types of bread becoming less popular. This research aims to determine the influence of the price of other bread (X1), consumer income (X2), number of family dependents (X3), and taste (D1) on consumer demand for white bread at Rofa Bakery in Palu City. Determining respondents used incidental sampling, the number of respondents in this study was 30 respondents. Data analysis use multiple linear regression.the results of multiple linear regression analysis show that the factors consume income, number of family dependents and tastes influence the demand for white bread at Rofa Bakery in Palu City.

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Published
2025-12-23
How to Cite
Safitri, D., Gultom, A., & Howara, D. (2025). Faktor-Faktor Yang Memengaruhi Permintaan Konsumen Terhadap Pembelian Roti Tawar Rofa Bakery di Kota Palu. Musamus Journal of Agribusiness, 8(2), 89-97. https://doi.org/10.35724/mujagri.v8i2.7276
Issue
Vol. 8 No. 2 (2025): Musamus Journal of Agribusiness
Section
Articles

Copyright (c) 2025 Dian Safitri, Amalia Gultom, Dafina Howara

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