Pola Kemitraan, Margin Pemasaran, dan Pendapatan Usaha Peternak Ayam Broiler: Studi Kasus di Kabupaten Sidenreng Rappang
Abstract
Broiler chicken marketing often faces challenges regarding distribution inefficiencies and price fluctuations that affect farmers' income. This issue demands institutional solutions to ensure market certainty through partnership patterns. This study aims to identify partnership mechanisms and analyze their distribution on marketing margins and farmers' income in Sidenreng Rappang Regency. The study used a survey method with a combined sampling technique (purposive sampling for 10 partner farmers and snowball sampling for intermediary traders). Data were analyzed using qualitative and quantitative descriptive approaches. The results showed that the partnership pattern was implemented through the Core-Plasma (Inti-Plasma) scheme, where the core company provided production inputs and markets, while farmers focused on cultivation. Distribution analysis showed that the largest marketing margin was obtained by retailers (IDR 10,000/kg), followed by collectors (IDR 5,000/kg), large traders/wholesalers (IDR 3,000/kg), and the core company (IDR 2,000/kg). Meanwhile, farmers with a business scale of 3,000 birds earned a net income of IDR 10,958,000 per period. It is concluded that the Core-Plasma partnership is effective in providing market guarantees and income for farmers, despite the high margin disparity at the retailer level.
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