The Relationship Between Innovation Characteristics and the Role of Change Agents in the Adoption Level of Tyto alba-Based Rat Pest Control in Dukuh Village
Abstract
This study aims to analyse the relationship between the characteristics of innovation and the role of the change agent with the level of adoption of the innovation of pest control for rats based on Tyto alba in Dukuh Village, Sukoharjo District, Sukoharjo Regency. The study used a quantitative method with a correlational approach, involving 51 farmers who were selected through proportionate stratified random sampling. Data analysed using Spearman's rank correlation. The results of the study showed that the level of adoption of the innovation was high (83.17%). The innovation's compatibility feature was found to have the strongest relationship with the level of innovation adoption (rs = 0.485; p <0.05), with a moderate relationship. Relative advantage (rs = 0.348; p < 0.05) and complexity (rs = 0.306; p < 0.05) were also significantly related to the adoption rate, albeit with a weak relationship. Meanwhile, the variables of being able to be tested and observed, and the role of the change agent did not show a significant relationship with the level of innovation adoption. These findings suggest that the compatibility of the innovation with the needs and conditions of farmers is the main factor in promoting the adoption of the Tyto alba-based pest control innovation.
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