Strategi Pelayanan Dalam Meningkatkan Minat Baca Masyarakat Pada Kantor Perpustakaan Daerah Kabupaten Merauke

Abstract

Public libraries exist to serve the wider community, ranging from children to adults, by providing various types of services. This study aims to analyze library service strategies in increasing the number of visits to the Merauke Regency Regional Library, as well as to identify the factors that influence library services in increasing visitor numbers at the regional library. The method used in this research is a qualitative method with a descriptive approach. Data collection techniques include observation, interviews, and documentation. Data analysis was conducted using primary and secondary data. The data analysis process consisted of three stages: data reduction, data presentation, and conclusion drawing and verification. The results of the study indicate that library service strategies in increasing reading interest need to be implemented in an integrated manner through improving service quality, ensuring the availability of relevant and up-to-date collections, and fostering responsive, friendly, and professional attitudes among library staff. Reliable, fast, and well-targeted services are able to create comfort for users, thereby encouraging them to visit and utilize library facilities on a sustainable basis. In addition, the development of facilities and infrastructure, the use of information technology, as well as literacy programs and library promotion are important supporting factors in cultivating a reading culture. With service strategies oriented toward user needs, libraries can effectively function as learning centers and sources of information that make a tangible contribution to increasing public reading interest