Extension Factors Influencing the Adoption Of Organic Rice In Desa Tanah Merah dan Lubuk Bayas, Serdang Bedagai Regency, North Sumatera Province
Abstract
This study aims to analyze farmers’ decisions in adopting organic rice farming and the factors influencing these decisions in Tanah Merah Village and Lubuk Bayas Village, Perbaungan Subdistrict, Serdang Bedagai Regency. The research was conducted in March 2026 using a purposive sampling method with 60 farmers as respondents. The data used consist of primary data obtained through interviews and questionnaires, as well as secondary data from relevant institutions. Data analysis was carried out using descriptive analysis and binary logistic regression. The results show that 63.33% of farmers decided to adopt organic rice farming, while 36.67% did not. Simultaneously, all independent variables significantly influence farmers’ decisions, as indicated by the Omnibus Test significance value of 0.009. Partially, land area has a significant negative effect, while participation in extension services and product prices have a significant positive effect on farmers’ decisions. The Nagelkerke R Square value of 0.465 indicates that the model explains 46.5% of the variation in farmers’ decisions, with an accuracy level of 80.0%.
Keywords: farmers’ decision, organic rice, binary logistic regression, extension services, product price.
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