Penyuluhan Factors Influencing the Adoption Of Organic Rice In Desa Tanah Merah dan Lubuk Bayas, Serdang Bedagai Regency, North Sumatera Province
Abstrak
Serdang Bedagai Regency is a rice center in North Sumatra Province. Perbaungan District is known as an area with intensive agricultural activities, especially for rice commodities. Tanah Merah Village and Lubuk Bayas Village have the potential to develop organic farming. The development of organic rice farming systems in Tanah Merah Village and Lubuk Batas Village is the main focus of sustainable agricultural development in Perbaungan District. Through agricultural extension activities, farmers are directed to reduce the use of chemical fertilizers, improve soil quality, and expand access to the organic rice market. This study aims to analyze the factors that influence these decisions in Tanah Merah Village and Lubuk Bayas Village, Perbaungan District. The method used is purposive sampling with 60 farmers as respondents. Data analysis was conducted using descriptive and binary logistic. The results of the study simultaneously all independent variables influence farmers' decisions with a significance value of the Omnibus Test of 0.009. Partially, land area has a significant negative effect, while participation in extension and product prices have a significant positive effect. The Nagelkerke R Square value of 0.465 indicates that the model explains 46.5% of the variation in farmer decisions with an accuracy level of 80.0%.
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