A Proposed Plan To Activate Sponsorships And Sports Investment To Support The Sustainability And Financing Of Some Olympic Federations In Iraq

Abstract

Objectives. This research aims to study a proposed plan to activate sponsorships and sports investment in Iraqi Olympic federations. This is achieved by identifying, Analyzing the reality of sponsorships and sports investment (SOWT) in Iraqi Olympic federations, and identifying the obstacles and challenges facing these federations in attracting investment and sponsorship. Presenting a proposed model to support and finance sports activities by enhancing the role of sponsorships and opportunities. This is aimed at improving the level of sports funding and providing sustainable financial resources for these federations.

Materials and Methods. A descriptive survey approach was adopted to solve the research problem, as it is appropriate to the nature of the issue and helps in achieving the research objectives. The research community consisted of 330 individuals, and the sample was randomly selected, including 180 coaches, referees, experts, and administrators working in various Iraqi Olympic federations. This sample made up 55% of the total research community. In order to design the research tool, the researcher consulted with academic professors from some colleges of physical education and sports sciences. A questionnaire was then prepared and designed, containing axes and items that were derived from relevant studies, references, and expert opinions. The researcher identified the main axes of the questionnaire and the phrases included in each axis, as well as the number of items in the initial version of the questionnaire.

 Results. The research findings will be derived from the data collected through the questionnaire responses. This will involve analyzing the responses from the 180 individuals in the sample (coaches, referees, experts, and administrators), and it will include statistical analysis to address the research questions and objectives.

Conclusions. This research aims to enhance the role of sponsorships and sports investment within Iraqi Olympic federations by analyzing the current situation, identifying challenges, and proposing a model to improve sports funding. The descriptive survey approach was effectively employed to gather data from a sample of 180 coaches, referees, experts, and administrators from various Iraqi Olympic federations. The findings will offer insights into the current status of sponsorships and investment, highlight the key obstacles faced by federations, and provide recommendations for overcoming these challenges. The proposed model will aim to strengthen the financial resources of these federations through strategic sponsorships and investment opportunities, thus ensuring a more sustainable future for sports in Iraq. Through this research, the importance of supporting and financing sports activities will be emphasized, contributing to the overall development of sports in the country.