Sports media and its trend in building intellectual awareness among sports clubs in southern Iraq

Abstract

Objectives. This research aims to explore how different types of sports media including television, newspapers, online platforms, and social media contribute to spreading and reinforcing positive intellectual and social values among sports coaches in southern Iraq.

Materials and Methods. The study focused on coaches from sports clubs in the cities of Basra, Dhi Qar, Amara, and Samawah. Data collection was carried out over the period from February 4 to 24, 2024. A descriptive approach was used to examine the impact of various sports media channels on the coaches’ perspectives, attitudes, and awareness regarding sports ethics and community development.

Results. The results indicate that sports media significantly enhances coaches’ appreciation for community solidarity and plays a protective role against extremist ideologies by promoting constructive societal principles. Furthermore, it helps limit the spread of radical views by emphasizing human values. Sports media also serves as a valuable platform for correcting misunderstandings by encouraging positive engagement in sports and social activities, which in turn reduces the likelihood of involvement in harmful behaviors.

Conclusion. Overall, sports media is an influential factor in cultivating ethical consciousness and advancing community progress among sports coaches in southern Iraq. Its contribution to fostering positive values and countering extremism underscores the need to strengthen media initiatives that support the development of a healthy sports culture and social harmony.