Analysis of Sports Facilities and Infrastructure in Improving Consumer Satisfaction at Palindra Gym Fitness, PALI Regency

Abstract

Objectives. This study aims to analyze the availability and quality of sports facilities and equipment at Palindra Gym Fitness in PALI Regency and their role in enhancing consumer satisfaction. The research investigates how various aspects of infrastructure—such as completeness, cleanliness, safety, accessibility, and equipment maintenance—affect members’ perceptions and overall experience.

Materials and Methods. A descriptive quantitative approach was used with data collected through a structured questionnaire distributed to 30 gym members. The questionnaire measured user satisfaction with gym facilities and infrastructure across several indicators. Descriptive statistics were applied to identify the average response for each item, which was interpreted using predetermined qualitative categories.

Results. The findings show that most indicators fall under the "very good" category, including the availability of standard fitness equipment, room cleanliness, lighting quality, and facility accessibility. Meanwhile, a few aspects, such as locker room ventilation and the variety of equipment, received slightly lower satisfaction ratings, though still in the "good" category. The overall average score indicates a high level of customer satisfaction with the gym's infrastructure.

Conclusions. Properly managed and well-maintained sports facilities significantly contribute to consumer satisfaction. Continuous improvement in infrastructure, especially in terms of maintenance and service variety, can enhance user experience and retention in fitness centers such as Palindra Gym Fitness in PALI Regency.