Digital Leadership And Its Impact On Enhancing Administrative Performance Within Sports Institutions

Abstract

This research aims to identify the role of digital leadership in developing administrative performance within sports organizations by examining the implementation level of digital leadership dimensions and their relationship with administrative performance indicators.

​The study employed a descriptive-survey methodology, utilizing a questionnaire distributed to a sample of 172 leaders and employees within sports institutions. The research instrument comprised four primary axes: digital leadership, infrastructure and digital capabilities, organizational culture and digital governance, and administrative performance development.

​The results revealed a positive trend within sports organizations toward adopting digital leadership concepts, particularly regarding senior management's support for digital transformation and keeping pace with modern technological advancements. Furthermore, the findings indicated the availability of digital skills among employees and the existence of supportive training programs. However, the study uncovered a gap in the utilization of digital analytics for decision-making, as well as deficiencies in the application of cybersecurity standards and the use of specialized software for managing sports activities.

​Regarding administrative performance, the results confirmed that digital transformation significantly contributes to accelerating transaction processing, improving service quality, and increasing stakeholder satisfaction, while enhancing the overall efficiency and effectiveness of institutional operations.

​The research recommends the necessity of upgrading digital infrastructure, activating digital measurement systems, and fostering a culture of innovation and digital governance to achieve institutional excellence and sustainability within sports organizations.