Analisis Preferensi Mahasiswa Agrobisnis Universitas Musamus terhadap Konsumsi Sate Ayam, Sate Rusa, dan Sate Sapi di Merauke
Abstract
The purpose of this study was to determine the preference levels of Agribusiness students at Musamus University toward chicken satay, beef satay, and venison satay sold in Merauke City. The study was conducted within the Musamus University environment, specifically among students enrolled in the Agribusiness Study Program. The research was carried out over a two-month period, from February to March 2025. The population of this study consisted of all active students of the Agribusiness Study Program at Musamus University from the 2022, 2023, and 2024 cohorts. Based on the survey conducted, the total population comprised 165 students. To determine the sample size, an error tolerance level of 15% was applied, resulting in a sample of 35 respondents. Data were collected through observation, interviews, and questionnaires. The research data were analyzed using quantitative descriptive analysis, a method employed to describe and explain data characteristics based on the research findings. This analysis was used to assess the preference levels of Agribusiness students at Musamus University toward chicken satay, beef satay, and venison satay based on the attributes of price, serving method, taste, and seasoning. The results showed that, based on serving method and price attributes, the highest preference level was found for grilled venison satay, with an average score of 5.3, followed by grilled beef satay with an average score of 4.6 and grilled chicken satay with an average score of 4.6.
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