Analisis Perilaku Konsumen Terhadap Pembelian Pentol Bakso Sapi Studi Kasus Pada UD Adrifa Bakso Mawar Kota Merauke

  • Yunita Ayu Kharisma SMS Finance Merauke
  • Untari Untari Universitas Musamus
  • Abdul Rizal Universitas Musamus
DOI: https://doi.org/10.35724/mujagri.v5i2.7027
Keywords: beef meatball, consumer behavior, Merauke

Abstract

Merauke Regency is one of the potential centers or areas for the development of beef cattle, where the stock of beef is always increasing every year. Therefore, further processing is necessary, including processing them into meatballs. The purpose of this research is to determine the influence of consumer purchasing decision behavior on cultural, social, personal, and psychological factors. as well as to determine the more dominant factor on purchasing decision behavior. The research results show that the variables of cultural factors, social factors, personal factors, and psychological factors together have a significant influence on consumer purchasing decision behavior on UD Adrifa's beef meatballs, amounting to 65.6%. The results of the partial test show that the cultural factor has an influence of 44.4%, the personal factor has an influence of 37.2%, the psychological factor has an influence of 29.0%, and the social factor has no influence on consumer purchasing decision behavior in buying UD Adrifa's beef meatballs, with a value of -22.2%.

References

Adhim, C. (2020). Analisis faktor budaya, sosial, pribadi dan psikologis terhadap perilaku konsumen dalam keputusan pembelian pada butik yulia grace. 6754, 239–247.
Aliffia, A., Aprilani, D., & Adistya, D. (2020). PENGARUH FAKTOR BUDAYA , SOSIAL , PRIBADI DAN PSIKOLOGIS ( Studi Kasus pada Konsumen Ciplaz Mall Lampung di Bandar Lampung ). 1, 179–186.
Azizah, I. N., Arum, P. R., & Wasono, R. (2020). Model Terbaik Uji Multikolinearitas untuk Analisis Faktor-Faktor yang Mempengaruhi Produksi Padi di Kabupaten Blora Tahun 2020. 61–69.
BPS Merauke 2021. Merauke Dalam Angka
Dinas Pangan Peternakan dan Kesehatan Hewan Kabupaten Merauke (2022) Data Produksi dan Konsumsi Daging Sapi di Merauke.
Dawati, F. (2020). pengaruh perilaku konsumen terhadap keuputusan pembelian produk pakaian muslim dipasar aceh.
Haq, N. A., Septinova, D., & Santosa, P. E. (2015). Kualitas Fisik Daging Pasar Tradisional Di Bandar Lampung. 3(3), 98–103.
Tiro, B. M. W. (2017). Kinerja Reproduksi Induk Sapi Sebelum dan Sesudah Pendampingan pada Kelompok Tani Lembu Agung, Distrik Kurik, Kabupaten Merauke Reproductive Performance of Cow Before and After Assistance at Lembu Agung Farm, Kurik District , Merauke Regency. 17(2), 86–91
Maria, R., Sio, S., & Wilson, K. (2021). Analisis Perilaku Konsumen dalam Membeli Daging Sapi di Kota Kefamenanu Kabupaten Timor Tengah Utara ( Studi Kasus RPH dan Pasar Baru ). 6(2502), 14–17.
Khoirinnisa, E., Gumilar, I., & Nurhayati, A. (2016). Analisis Perilaku Konsumen Dalam Keputusan Pembelian Produk Kaki Naga. VII (1), 66–74.
Nasaruddin, M., Utama, S. P., & Andani, A. (2015). Nilai Tambah Pengolahan Daging Sapi Menjadi Bakso Pada Usaha Al-Hasanah Di Kelurahan Rimbo Kedui Kecamatan Seluma Selatan. 85–96.
Suawa, A. J., Tumbel, A. L., & Mandagie, Y. (2019). Analisis Faktor Faktor Yang Mempengaruhi Perilaku Konsumen Terhadap Keputusan Pembelian Di New Ayam Bandung Resto Kawasan Megamas Manado. 7(4), 5195–5204.
Published
2023-04-01
How to Cite
Kharisma, Y. A., Untari, U., & Rizal, A. (2023). Analisis Perilaku Konsumen Terhadap Pembelian Pentol Bakso Sapi Studi Kasus Pada UD Adrifa Bakso Mawar Kota Merauke. Musamus Journal of Agribusiness, 5(2), 81-88. https://doi.org/10.35724/mujagri.v5i2.7027
Issue
Vol. 5 No. 2 (2023): Musamus Journal of Agribusiness
Section
Articles

Copyright (c) 2023 Yunita Ayu Kharisma, Untari Untari, Abdul Rizal

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

The authors who publish in Musamus Journal of Agribusiness agree to the following terms:

  • Authors retain copyright and grant the journal right of first publication, with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. 
  • This journal provides immediate open access to its content. All the articles are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
  • Authors grant the journal the following rights: (1) first publication and distribution of the article, (2) making it available to the public, and (3) public presentation.
  • Authors have the right to enter into separate contractual arrangements for posting the article to an institutional repository or publishing it in a book with an acknowledgement of its initial publication in this journal.
  • Authors are permitted to post citations from their work online (e.g., on their website) with an acknowledgement of its initial publication in this journal

 

Most read articles by the same author(s)

1 2 > >>